Search Engine Marketing is one of leading forms of targeted web marketing, and driving users to your web site is the first step.
This is best accomplished with a sound Search Engine Marketing Strategy using Search Engine Optimisation, Pay-Per-Click Advertising, or both.
Where do you appear on Google?
As a website owner you might have heard this question asked, and you probably have a vague idea of where your site ranks in relation to specific search phrases. You need to know where you stand.
Unless you’ve already signed up for a Google AdWords account, your site will be listed somewhere in the larger, left-hand side results. These are called the “Organic” listings as your site got there simply because of Google’s indexing and not because of your paying for placement.
So, how did your site come to appear there?
Surprisingly enough, "organic" has nothing to do with farming.
Google decided that your site belonged in that position for that search based purely on its own merit and its relevance to Google’s search users. There are many ways that Google determines this, with hair-splitting criteria and with a search algorithm as long as the Nile.
Fitting in this criteria and designing your site around this algorithm is the practice of Search Engine Optimisation, or SEO.
Search Engine Optimisation
Whether SEO is considered Rocket Science or not, it is a fairly involved series of tweaks and changes made to both your site as well as other relevant sites that make it as appealing as possible to Google for specific search terms, or keywords.
Search Engine Optimisation will get you listed in the Organic listings, depending on how much you have done and whether or not it’s done properly, but it can also be a waste of money and time if done poorly.
More Users does not necessarily equal More Business
Unfortunately, having more users on your site does not necessarily translate into more business for your company. When your site isn’t relevant to the search term used to get there, then you have Irrelevant Traffic, and your site needs optimised for Qualified Traffic.
"Conversion Rates" and "Usability" are two of the more popular catch-phrases currently in the industry, but we’ll put it in simple terms: If you aren’t what the user is looking for, then you won’t get their business. Worse than that, if you ARE what they’re looking for but your site doesn’t help them get what they need – they leave.
Search Engine Optimisation Experts – More than just Keywords
I’ve specialised in Search Engine Optimisation since before it was really even called that and my expertise is more involved than just the tricks and tips of what to do with your website’s code and how to "stuff" your site with keywords. I specialise in making your site the right destination for the right search. Your site meets the needs of someone, somewhere, and I’m here to help bring them to you.
Contact me to find out how.
Pay-Per-Click Advertising
Money Talks, and Pay-Per-Click Advertising is the quickest and most quantifiable method of placing your site on the Search Engine Results Pages (SERPs) and measuring the effectiveness of your efforts.
Quite simply, you select some search terms that you think your users would most likely use to find you, and then you provide a daily budget. I’ll set up everything and then ask you to put in the billing info. Then, you sit back and read the weekly in-depth reports.
Web Marketing Expertise
Though my definition for Web Marketing is relatively loose, it is essentially Search Engine Marketing consisting primarily of Search Engine Optimisation and Pay-Per-Click Advertising, of which both I am an expert.
Contact me now to discuss how we can meet your Web Marketing needs together.