Posted on May 8, 2010 by Jexley
Part of blogging, as an SEO anyway, is to pretty consistently be experimenting with different terms, their complexity, their competition level and how fast you can rank for ‘em.
I suppose it’s a way of flexing my optimisy muscles, but there’s this thread on Port 80 that’s sparked a rather funny debate about whether or not SEO is bullshit or can we call those who do it properly "SEO"s and the rest of them can be "Cookiefarts" or "Snailhelmets" or something equally ridiculous.
In my efforts to explain that I consider myself far, far more than just an SEO, I proposed "Ticklespot Finder" though that’s a fairly narrow frame of reference, particularly when you consider it only applies to my wife and my kids.
That said, I’m the best Ticklespot Finder in town.
Heh, at least that’s something.
Cheers folks, and Have a Good Website.
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Posted on April 12, 2010 by Jexley
This article made me giggle: Deadly Sins Against SEO: Part 2 specifically because it mentions SEO tools and warns against them.
This on the heel’s of the launch of my own SEO Tools & Services site (grown from this site) is funny to me. Mostly because I agree with what they’re saying, just not how they’re saying it.
To be honest, you shouldn’t trust completely in ANY tool that supposedly does all the thinking for you. But, doesn’t that hold true to just about anything, anywhere? I may think so, but I may also have an overdeveloped common sense. Heh.
SEO Tools are just like anything else, a tool, not a machine, and they should only aid in your own mental machinations NOT do it for you.
I even put that in all my reports, the part about how all those numbers and fancy terms are for reference, but I wonder sometimes if anybody reads that bit… heh.
Have a Good Website.
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Posted on April 12, 2010 by Jexley
It’s Official: Google Now Counts Site Speed As A Ranking Factor an article from Search Engine Land makes me genuinely wonder if they’re somehow not allowed to write articles on things that they speculate on or theorise and instead have to wait for Google to corroborate anything before they write about it.
Because personally, I’ve been telling people that Site Speed is a ranking factor for over a year now. The truth is, it’s safe to say these kinds of things because almost everything is a ranking factor! Even the fact that you link to your site from that blog post you wrote about how tired you are of picking up your dog’s poo.
It ALL gets factored in. Think about it, Googs has to find out what it can about your site from what it’s given. No magic, no guesswork, no pure fabrication (probably), they hit your webserver, download your pages and see who talks about you, and similar stuff, out there on that big ol’ web.
So take every factor you can think of involved in that process above and consider them ALL ranking factors, for they surely are whether Googs blogs about ‘em or not.
Have a Good Website!
Category: SEO, State of the Web | No Comments
Posted on May 28, 2009 by Jexley
One of my favourite’s over at Search Engine Land is Jill Whalen, a gal who’s sentiments echo my own so often that she has been known to come to my rescue in a forum or two when I haven’t communicated my point properly.
She’s done it again, with something that hits very close to home with me in an article titled, "Using Analytics To Measure SEO Success"
It has only just occurred to me that my last post was about another article written by Jill… cue the creepy stalker-esque music and I’ll get back to digging through her garbage. Thanks.
Back to it then, the reason this hits home so much is that I am in exactly the boat she’s writing about. Servicing SME’s that can’t take their eyes off a ranking report long enough to pay any attention to their analytics. That, or the fact that there are just some things that the Googs chooses not to show those of us with free accounts, asking for the world and paying nothing for it.
About a year ago, it came to the point in my business that I was so befuddled by the lack of certain functionality in analytics software that I decided to write my own.
I wanted to know the basics, because my clients want to know the basics, and most of the stuff that I want to know isn’t that different from the stuff that they want to know.
- I want to know WHO came to my site. IP can tell me where they’re from basically, so that’s what we’ve got to work with there.
- I want to know HOW they got here. What keywords did they search on to get here? Direct links from somewhere else are super too, but that has little to do with my SEO efforts, so I want to know what their search results looked like when they chose to click me.
- I want to know WHEN. Which, when it comes down to it, is really just about how long they spend on each page. Easy as.
- I want to know WHAT they did on my site. I want to know if they cruised my portfolio or if they just went straight to the contact form. I want to know if they read this somewhat dissociative tripe or if they went to the pages and pages of sales and marketing bleah that I’ve got elsewhere on the site.
- And the big one, WHY. This is the tricky bit, that is more than an analytics program can handle. But still, I want to KNOW it, and my software can help.
What’s that? "HOW" has a "W" in it, so shoosh.
So I wrote something I call SEO Success and I’ve been using it on clients’ sites whenever I can. I’m close to unleashing it upon the unsuspecting populace, so if you’re interested, drop me a line and we’ll talk.
Of course, if you’re one of the chosen few already using it. Drop me a line and tell me how I can make it better.
This one has been priceless in helping me with my business, and I bet it can help others too.
Until next time, Have a Good Website.
Posted on May 22, 2009 by Jexley
Jill Whalen’s article titled, "85 Reasons Why Website Designers/Developers Keep SEOs in Business" actually had me laughing quite heartily, but some of my laughter was in that slightly sad way that wonders why people can’t just learn some simple lessons that will ultimately improve their business.
Meh, we all live and learn and will eventually figure it out when it becomes a deal-breaker I suppose. HA, or the deal gets broken!
Hope you enjoy it though, especially when you either A) look at one and go "Hey, I have a client that thinks that!" or 2) look at one and go, "Hey, *I* used to do that!"