Search Engine Optimisation Australia – 22/5/08

Posted on May 27, 2008 by

Not much for this day.  These were mixed in with the other junk, of course, but I’m always pleased when I find something worth reading.

Newcastle: Illegal Use of Trademarked Keywords In META Tags

Short and sweet, he writes about how you better not use anybody else’s trademarked words in your meta tags.  They’ll still find you and, apparently, sue you.

Introduction to SEO Strategies and Techniques

Found this one and realised that it sounded startlingly familiar.  Then I checked around and saw that it’s from Kanga Internet, whom I know from the Port 80 forums.  Small world, eh?

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Okay, there were more, but I finally traced a few of them back to a place that distributes articles for free.  Fair enough, you can’t write your own content because you are really, really, ridiculously stupid, so you get someone else’s.  Thing is, one of the stipulations of using that content is to link back to the site and include the author’s info, which most of these do not do.

I’d be all for writing articles for others to use as long as I got a backlink and credit, but these buggers are just getting the article and posting it as their own.  Oh, they don’t say "By ME" but by NOT saying "By so-and-so" they’re still just as wrong.

I’m off my soapbox now, and going to make a sandwich.

Adios, and have a good site.

Category: Around the Web | No Comments

Pay Per Click Advertising – 21/5/08

Posted on May 27, 2008 by

Lots of these for the day, some a bit more basic (as PPC articles tend to be) and others that are a bit more relevant.

Pay Per Click (PPC)-Why You Should Care?

Not Rocket Science, but a good article for a small business owner to get introduced to PPC.  I dig this one because Jeff Paro didn’t write it to pimp his own site, he’s doing it for the good of his users.  Bonus.

Pay-per-click Advertising – How to get traffic to your site.

Short and to the point, but beneficial to people seeking an explanation.  Again, not for the purpose of site promotion (at least not solely for that reason), which scores points with me.

I use Google Adwords for advertising my website I use pay per click keywords with no luck. Yahoo any better ?

This is an open discussion on a member site, where someone’s discussing Yahoo! over Google for paid placement.  Debates are good, and different people’s experiences help us decide which way we should go.

Two Things Your PPC Ad Copywriting MUST Do

Another Nick Stamoulis article that’s short and sweet.  Still don’t know where I know him from.  It really IS time to email him and ask.

Category: Around the Web | No Comments

Search Engine Marketing Australia – 18/5/08

Posted on May 26, 2008 by

Some good ones in here for this fine day, and a pleasure it is to link to them.

Hire My Mum is Launched in Australia

Holy Cats and Yammers!  This sounds like so many different shades of awesome I can’t really even begin to gush.  What an absolutely killer idea!

The only problem I can find with it at this point, and bear in mind I haven’t signed up yet, is that it continually mentions "women" and "mums".  Currently, I am a Work At Home Dad, with the exact same needs and responsibilities.  I’d hate to think I’m excluded from this gig because of my gender.

Other than that, sounds great.

Linkbait Via Fakery Works; Press Duped; SEO’s Get Giddy

Even though this guy is in Toronto, he may as well be down the street, as he has echoed my sentiments perfectly in what seems to me to be an unfortunate proliferation of the "crap" that I keep mentioning in this blog.

I especially love that he’s mentioned that "the industry is already frowned upon by many outsiders, this this is the last thing we need."

Well said man, well said.

Category: Around the Web | 1 Comment

Web Consulting Australia 17/5/08

Posted on May 26, 2008 by

Some good stuff in this one.

AODC – separating content, structure, format and behaviour

Short and sweet and informative too, it’s like the label on a box of cereal.  I kid, a good interview and some valuable advice and links in there too.

Who’s Who Directory of Women in Ecommerce Debuts

No, they’re not doing a calendar or anything, it’s just an interesting link and I’m all about folks who make good for themselves, whether they’re singled out for being female or not.

Web Analytics Fails to Inform Business Decision-Making

Nice article and information on a valuable survey.  The only shocking thing about the survey results is that they’re not shocking at all.  Most website owners don’t know much about their analytics, and that’s just too bad really.  Except for me, I suppose.  Heh.

Category: Around the Web | No Comments

Search Engine Optimisation Australia – 17/5/08

Posted on May 26, 2008 by

Still catching up on these, but am trying to only give out links to decent sites instead of just examples of what crap there is out there.

A Conversation with Euro RSCG SF’s Alan Burgis

Not a bad interview and an interesting take on advertising.

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Alrighty, I thought there was more, but I’d already written out that I wasn’t going to focus on the crap and that’s, unfortunately, all that’s left.

Category: Around the Web | No Comments

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