December 2, 2008 on 11:49 am
Filed Under:SEO
While it seems like every 3-4 months or so, the SEO blogging World is all a-twitter (see what I did there?) about some Google shake-up, if you’re on-the-ball with what your web-oriented business is really doing, you don’t necessarily worry about any of them.
My fundamental tenet is basically "Have a Good Website" and that pretty much sums up what I help my clients with.
Lately "The Googs" has given us Customisable Listings, like so:
With the ability to move a site up or down in the search results based on your preferences, and is also dependent upon you having a Google Account.
Now they’ve thrown in an additional spot for you to search locally for more generic search terms, such as "dentist", like so:
Whether they’re considered a megalomanical cadre bent on World Domination, or just the biggest and bestest game in town, they have always stated that they’re out to "Do No Evil" and have, in my opinion, strived to give searchers the most accurate and relevant results they can.
These latest changes, despite their potential impact on the way many perform Search Engine Optimisation, are no different.
What I hear and what I read will almost consistently sound like "Oh, better tighten up how you do things, Googs has changed the game again!"
My response to this, whether internal while I listen to this or external while I write this, will continue to be "Have a Good Website" and people will find you.
Probably the most sincerest form of marketing there is. Have something that offers value and spread word of it. If you’re not a very good deal, your lack of business will show for it. Conversely, if you’re a fantastic deal and do things right the first time, you’ll see results of that in the form of an increase in your business. Whether that comes from word-of-mouth referrals or from directly quantifiable search traffic, the fundamentals haven’t changed.
Have a Good Website.
If it’s good enough, it’ll get found. If you aren’t sure how to do it, then hire me.
December 2nd, 2008 at 4:03 pm
There are two things that many people forget or go into denial about.
First, at some fundamental level, Google and the other search engines exist to help people who are searching, not people who own websites.
Second, it’s Google’s search engine and they can do what they like with it. The same goes for the other search engines too.
“Have a Good Website” will become more important as we move away from “one size fits all” SEO solutions and see more emphasis on local search, personalised search etc.