Social Media and Web 2.0
March 10, 2008 on 5:40 pm
Filed Under:SEO, Web
Jason Burby, another favourite over at ClickZ, recently wrote about Social Media and Web 2.0 and I am forced to echo his sentiments once again.
In times passed, I may or may not have been guilty of pushing the Web 2.0 aspect of site promotion a bit too hard, encouraging blogs and forums where they may not have been the absolute best solution. Now though, I can sum up my overall theories and beliefs on the best things for a site in one phrase:
Have a good website.
I say this quite often, I’m aware, but that’s because it’s so important to me. Part of the reason that SEO/SEM firms get such a bad rap about being snake-oil salesmen and scam artists is because so many of them push something purely because it’s working.
Social Media, sadly enough, is yet another victim of this. SEOs see that Digg and Reddit can drive traffic to a site and, as they’ve undoubtedly promised it already, they’ve got to deliver on some increases in traffic or end up looking inept. So, they throw a few articles in there, plug a few pages, and use these clever tools in ways that they weren’t originally intended.
Unfortunately, many Social Media sites are headed that direction, where they’re being used for the wrong purposes, and I fear they’re going to get burned by it.
The Social component to a site needs to be just that, social, and as soon as SEOs start making it too commercial then we’ve only given ourselves a bad name.
Yet again.
Social Media and Web 2.0…
My take on what could happen to Social Media sites (like this one) if SEOs overstep their bounds and ruin the fun for everybody….
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