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	<title>Comments on: Keywords really are where it’s at.</title>
	<link>http://www.jexanalytics.com/articles/seo/keywords-really-are-where-it%e2%80%99s-at/</link>
	<description>Web Analytics, Web Consulting and Search Engine Optimisation</description>
	<pubDate>Sat, 31 Jul 2010 17:15:56 +0000</pubDate>
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		<title>By: Alex Pooley</title>
		<link>http://www.jexanalytics.com/articles/seo/keywords-really-are-where-it%e2%80%99s-at/#comment-2299</link>
		<author>Alex Pooley</author>
		<pubDate>Sat, 11 Apr 2009 06:09:01 +0000</pubDate>
		<guid>http://www.jexanalytics.com/articles/seo/keywords-really-are-where-it%e2%80%99s-at/#comment-2299</guid>
					<description>Thanks Jex, your work is always awesome.

A step further to guessing is also to drop a bit of cash on ads and see what clicks through, what converts etc. You can infer a great deal from simply the number of impressions your ad makes on a search results page, and/or click throughs based in different ad copy.</description>
		<content:encoded><![CDATA[<p>Thanks Jex, your work is always awesome.</p>
<p>A step further to guessing is also to drop a bit of cash on ads and see what clicks through, what converts etc. You can infer a great deal from simply the number of impressions your ad makes on a search results page, and/or click throughs based in different ad copy.</p>
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		<title>By: Jexley</title>
		<link>http://www.jexanalytics.com/articles/seo/keywords-really-are-where-it%e2%80%99s-at/#comment-2300</link>
		<author>Jexley</author>
		<pubDate>Sat, 11 Apr 2009 07:37:03 +0000</pubDate>
		<guid>http://www.jexanalytics.com/articles/seo/keywords-really-are-where-it%e2%80%99s-at/#comment-2300</guid>
					<description>Hey man, thanks.

I frequently tell clients that they're first $30 on AdWords is their "Burswood Money" to find out which tables are hitting, but really what it's about is real-time market research into what is getting searched on.

Good stuff.</description>
		<content:encoded><![CDATA[<p>Hey man, thanks.</p>
<p>I frequently tell clients that they&#8217;re first $30 on AdWords is their &#8220;Burswood Money&#8221; to find out which tables are hitting, but really what it&#8217;s about is real-time market research into what is getting searched on.</p>
<p>Good stuff.</p>
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