Good Bloggers Know.
November 12, 2007 on 12:14 pm
Filed Under:SEO
Bill Hartzer wrote a great column titled, “Corporate America Can Learn a Lot from Bloggers” in a recently received email newsletter from SearchDay (from Search Engine Watch) and I thought I’d use his insights and advice to further my own stance on blogging.
From an SEO standpoint, blogging is great, but not the be-all/end-all that many think it is. I recommend it for my clients as a way to boost their SEO absolutely, but that isn’t the sole reason I do it.
As you can probably tell from this blog, I’m a firm proponent in using a blog as a way to reach more users in a much more informal manner than the rest of my site. Search Engine Optimisation will get a site to #1 in Google if done correctly, but without a few different ways to engage that user, they’ll never convert to customers.
One quick look at my user traffic and I can tell you which folks came through because of some markety-type text on one site and some informally-written braindump ranting on another.
The point is, and Bill’s point as well, is that blogging is about networking, rubbing e-elbows with each other, and getting our name out there. Without networking, most small businesses would never make it, and of course… there wouldn’t be much of an Internet then would there?
An example of a Jex Analytics blog for SEO purposes.