Free Keyword Research?
August 11, 2008 on 1:08 pm
Filed Under:SEO
Google’s done it, and it’s the talk of the town. While running some routine keywords through their AdWords Keyword Tool the other day, I noticed that instead of the usual ‘0.66’ and ‘0.33’ business that they had going on before had been replaced with actual numbers.
I was elated.
Not only does it save a few steps, trying translate what ‘0.66’ means to me, but it’s data directly from the horse’s mouth, and can even be specific to Australia.
Oh happy day.
The answer to this one is pretty simple.
Doesn’t really matter.
Much like you don’t bet all your money on one horse at the racetrack, if you’re doing proper keyword research, you won’t pick your keywords based solely on data from one source alone, especially when there are several reputable and relevant sources out there.
This doesn’t mean I’m discounting that data by any stretch of the imagination, for it is unbelievably helpful, it just means that I’m factoring it into the mix with an increased, but not exclusive, relevance to my research.
So the bottom line is: It’s great, and saves me quite a bit of time in my more cursory research. But it isn’t the be-all, end-all, for keywords and I’m not going to trust it any more than any other keyword data provider.
If you’re smart, you won’t either.
