Fish, or cut bait. Can’t we do both?

August 14, 2007 on 11:24 am
Filed Under:SEO, Web

For as much as I may preach that a good website needs good, fresh content, I realise that it is incredibly difficult to keep up on this kind of thing.

Fish or cut bait, really. The eternal question.

I suppose the best fishermen out there would have that perfect balance between the two, where they would instinctively know when to do either and squid fishing certainly makes this easier. That’s all well and good, but not only can my instincts be quite lazy, my creative mind is usually in hyperdrive.

The two don’t always work well together, but what I do find is that I don’t want to have to think too hard.

So, I don’t.

I try to frontload a heap of thinking into the activities that I have ahead of me in order to ensure that everything will be running smoothly while I take a bit of a break from thinking and take care of the more menial tedious tasks.

This doesn’t mean that I’m not working hard. I’m working my ass off, I’m just able to do it without thinking too much.

Maybe “thinking” should be replaced with “second-guessing”.

All up, I suppose that instead of fish or cut bait, I’d rather set up the rod to do it’s thing without much help from me, then I can go about the bait cutting with one eye on the fishing rod.

For my money all business, not just SEO, should be conducted much in this manner. If we’re spending all our time and efforts on constantly staying on top of one thing and then the other, we’re not going to ever grow one of those things past it’s current breadth and depth.

At the end of the day, you might catch more fish while your actually fishing, but I guarantee that I’ll catch more fish while I’m cutting bait.