May 29, 2008 on 11:20 am
Filed Under:Around the Web
Good stuff today, with a few Press Releases that are actually PRs and not "We’ve found another way to promote the SEO page on our site" because really "TechName Solutions Announces Their SEO Offerings" isn’t really news, goddamit. It’s NOT, it’s you using a News Site to promote your site. "UniqueName Studios Announces New SEO Tool Aimed At Photographers" actually IS news, and deserves to be there instead of your tired crap.
/rant
Old dogs and new tricks: why the content industries are the real pirates
Though this one really only touches on it, and it focuses mostly on file sharing and other some such… This Could Be Huge.
He may be right, and the real perpetrators may have nothing done to them, but for all those crapwads out there stealing content and publishing it on their sites, as their own words, their ISPs may have to turn ‘em over.
Which, of course, I think is seven shades of awesome.
Hey, I have to play fair in this little game, so should you. If you cheat, you should be punished. At the end of the day, may the best SEO win.
P.S. It’ll be me. Haha.
Internet Marketing Services Company Cybertegic Shares its Tools With the Public
Okay, you know how I went on that rant at the beginning, and promised you better? Yeah?
Well, I sort of lied. I guess I didn’t lie really, I just needed to clarify a few things. This "Press Release", this supposed piece of latest news coming from a certain company… well it’s a prime example of the kind of flotsam that’s permeating the News Sites these days.
Go ahead and read it through, and make sure you count the number of times they target a specific phrase (hint: it’s in the title of the article). Then, go ahead and click on the links. They’ve promised these new and exciting SEO Tools right? Should be something exciting yes?
A page of links. LINKS!!
Why issue a Press Release to tell me that you’ve got a page full of sites that I already know about instead of those valuable SEO Tools that you promised me?
Brutal, and the kind of thing that I’ve been railing about lately.
Reputation Management Service Launched by Search Engine and Social Media Marketing Firm, Brick Marketing
This, on the surface, can look disturbingly similar to the one above, which I railed against.
Nup, this one is an example of what is different, and what companies should actually use this for.
This guy, my buddy Nick Stamoulis of Brick Marketing, is a reputable bloke who is using the News Releases to tell the world about something that’s actually News. He’s offering a new service, similar to others using the PRs to tell about them doing the same sure, but his is actually NEW to the industry. Reputation Management, as a service, is fairly new and not many companies are doing it (or even doing it well). Everybody’s heard of SEO, so saying how excited you are about SEO Tools and then just giving me links to Google (GOOGLE! By the soul of Matt Cutts I’ve bloody heard of GOOGLE’S SEO TOOLS), is crap.
Do it like Nick, and save your big announcements for when you actually want to announce something big, it’s worth it and it’ll pay off if for no other reason than I’ll stop sledging you.
How to choose the right SEO expert or company?
Though this content looks relatively unique, meaning that I Googled parts of it and found no dupes, it’s basically someone else’s SEO page run through the "marginally correct" English translator. Ever taken a phrase in Babelfish, run it through the English-French translator, and then taken the result and run it back through the reverse? That’s what this entry looks like.
I would’ve probably given some points until I got to the comments. By any stretch of the imagination am I to believe that these are all different people from different companies? Oh man.
The Need For Search Engine Optimisation Standards
Not ground-breaking, but nonetheless true. Preach on brother!
Part of the reason our industry has negative connotations attached to it, like "Snake Oil Salesmen" and such, is because there are consistently suss happenings, and no one policing them. Google can ban a site, or an IP, but they can’t find BlackHat McSpammington and put him in Google Jail. He’ll just pop up again, with a different IP and domain, ready to work his craptastic magic once again.
Standards are really the only answer. Unfortunately, no one knows how to go about this in the right ways just yet.
Including me. But it’s something I’ll think on. Watch this space.
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Whew, I feel an odd combination of wanting to hug something small and cuddly and reassure it that the World is going to be a safer place with me leading the charge and wanting to kick something hard. Not at the same time mind you, for that would just be wrong.
Til next time, have a good website.