A New Beginning…

Posted on September 10, 2011 by

When I started this company over 4 years ago, I named it “Jex Analytics” because I loved Web Analytics.  I knew that no matter what I did in All Things Web, I would always be able to fall back on my skills in reporting and analysis.

Not because it’s sexy, because it’s not.  By any means.

Not because it’s safe either, though it pretty much is.

No, I loved analysis and reporting because it was what really told the truth about your success.  You can look at stats and graphs all day, but without something interpreting them into your language, you’ll never really know what they can mean.

And don’t even get me started on rankings.  Rankings are useless if they don’t improve your business, and too many shysters in the SEO industry have been trying to say differently for years now.

Rankings do NOT tell you about your success.

They can, but they’re not all of it.

But, for a while, I had to focus on rankings.  SEO was what people knew how to ask for and what they thought was going to bring them success.  For years, I’ve been telling them that it’s only a step, but not the whole deal.  For years now, only my clients (most of them) have been listening.

So I was an SEO expert for a while.  I still am, but I don’t like most people to know that, because then they’ll want me to weave that Black Magic on their website, and I don’t do that any more.

With the most recent addition to the Exleys Down Under, my life is changing, and it only stands to reason that my business should change too.

In short: Out with the SEO, in with the Analytics & Reporting.

I’m sure I’ll rant later on how important it all is, consider yourself warned.

For now though, an introduction to the next chapter.

Have a Good Website.

-Judd

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