May 27, 2010 on 11:06 am
Filed Under:SEO, Web
I Know! Woulda thunk it?
Search Engine Land has an article on some data that a mob called "Chikita" has run on their assorted sites.
While I am usually loathe to chime in on such a ridiculously obvious concept as "#1 in Google is better than #2 or #3" I do love me some data.
According to the data they ran, the top spot gets twice the clicks as the second spot.
To be honest, I like this kind of stat and I always, ALWAYS try for #1, but with such a hugely diaphonously amorphically ever-changing thing such as Google’s algorithm, who would honestly have the time to spend getting a client from #2 to a #1 spot for any given keyword?
Once again, maybe the folks at Search Engine Land can all hang around and play with their linkfarms and leverage their 50,000 blog posts and articles to try and boost a client for one keyword spot, but I don’t personally know anybody that plays in that kind of sandbox.
That said, the stat that hit me the hardest was where they figured out that a site at #10, the bottom of page one (but still ON page one) gets 143% more traffic than the #11 spot (the TOP of page two, but still ON page two).
143%
That’s a pretty big deal.
And THAT’S the kind of thing a fella can chase as a goal, not something as finely sliced as going from the #2 position to #1.
Going from Page 2 to Page 1 is a much more attainable goal, and I’m pleased to say that I’m at about a 95% rate with my clients and their targeted terms. And for that 5%… I’m actually still working on that, even though they may not even know nor have paid me in months.
Bit of a pride thing, I suppose.
Later folks, and if you’re doing a #2 and want to switch to a #1, I don’t know that I can help you. I’m no urologist. HA!
But if you want to go from Page 2 to the Front Page…
Have a Good Website.