Posted on February 6, 2009 by Jexley
Search Engine Land plopped an
into my inbox this morning and as I was leaving an insanely long comment on that blog, it occurred to me to just post it here.
I love the hand-flapping and red-flag waving that happens whenever the Googs seems to be messing with our lives.
Sometimes I wonder if they don’t necessarily do it under the auspices of a "better user experience" and only do some of this stuff to create columns like this and put all us poor SEOs in a panic.
I don’t, for one second, believe that Google would do something to their search results that would render their own Analytics tool less-capable. Nor do I believe that they would do anything that could do such damage to the analytics software industry.
Has no one wondered what their motivation for doing such a thing would be?
Seriously, when was the last time Google went and did something that so drastically mucked with all our lives that we got mad at them and lost money and clients and shaved all our cats? The Florida Update? From my memory of the experience, all that did was teach us to be a bit more scrupulous (or at least educated in Google’s "rules") in our search engine optimisation efforts.
So, at the risk of sounding too rational and pragmatic and not handflappy enough, I say "So what?"
Google is testing something and may change the entire way they do things…
So you may have to change the way you do things as well? So you may have to clean up a few of your processes and applications that you’ve long depended on?
Get real and adapt and adjust or die.
I know I’ll be fine, and No, that doesn’t mean I won’t have to do anything. I may have to work my ass off to get my systems to catch up to an all-AJAX SERP from Google, but that’s fine, because there’s probably a lesson in there about how to do things better.
Alrighty, my rant’s over. Catch you later, and have a good website.