Web Analytics Australia - 14/5/08

May 14, 2008 on 10:18 am
Filed Under:Around the Web

Slim pickins’ today for all alerts, but this was a decent article with a few tricks that I’ve actually been using for a while.

Will Longer Keyphrases Hinder the Effectiveness of Your Copy?

I love that he specifically points out the spanning of two sentences for the targeted keyword as search engines ignore punctuation.  Then, the phrase "Search Engine Optimisation Perth" can turn into "…use Search Engine Optimisation. Perth web firms have always…"

Nice, because then you’ve got the exact phrase on your page and the copy still remains readable and relevant for the user.


Web Marketing Australia - 14/5/08

May 14, 2008 on 10:14 am
Filed Under:Around the Web

It seems that the theme for "Web Marketing" today is music.  Not sure why, but there must be something in the air.

[TUNE-OUT.com] A response to “Australian Music In Tune”

This is actually an e-buddy of mine, Nathanael Boehm, who goes by PureCaffeine where I know him.  He’s got something about the music industry and a petition I think.  Check the rest of his blog out though, he’s a classic.

List Of DoFollow Forums For Backlinks

I’ve seen folks out there who post to forums really for no other reason than the backlinks.  I sometimes call them names and start threadwars, but then when I tell them that the forum they’re on uses "nofollow" they never come back.

Much like my motto of "Have a Good Website", you should also "Be Good on the Forums" and not attempt to use them for that kind of thing.  It accomplishes nothing in the long run and really only hurts Teh Interwebs.


Web Marketing Perth - 14/5/08

May 14, 2008 on 10:07 am
Filed Under:Around the Web

This alert served up absolutely nothing relevant or contextual, yet something that was incredibly noteworthy anyway.

For Love Not Money

I’ve never been much of a "music guy".  You know the kind, constantly downloading and blogging about their favourite bands, tend to be a bit snobby and NEVER like anything that’s played on the radio to the unwashed masses.  I’m not really any of those things, so I get excited when I happen upon someone whose music I genuinely like and I didn’t have to do anything to find them (like put up with endlessly interrupting radio ads or campy DJs).

So, Dave Anderson, from Perth.  He plays guitar and he sings and he’s good and he’s got nothing to do with Web Marketing in Perth.


Internet Marketing - 13/5/08

May 13, 2008 on 11:16 am
Filed Under:Around the Web

More of the same from other countries and unrelated topics, but at least it’s entertaining.  I’M entertained.

Unique Ways Of Internet Marketing

Unique?  Is the complete and utter lack of plurals unique enough for you?  I mean "utter lack of plural" though, isn’t that right?

I hack on this one, but the message is pretty good, and I can’t speak any other languages successfully unless I’m either asking you what you’re drinking in Filipino or if you just farted in Spanish.

New Breakthrough System Simplifies the Product Launch Process

I plan on using PR and Article sites to pimp my company whenever I launch something new too.  Nice.

Use Online Marketing Effectively To Make Money On The Internet

These guys are starting to look (and sound) familiar.  Another example of what can, on the surface, seem like a nice article built to help YOU out, though is probably just a marketing technique engineered with nothing but Search Engines in mind.

Tough call, and I don’t want to sound too incredibly hypocritical, so I’ll stop now.

Affiliate Marketing Opportunities

This guy is also sounding familiar.  I think I mentioned "Snake Oil Salesmen" the last time I linked to his stuff.  I’ll say it again then, Snake Oil Salesman.


Internet Marketing Australia - 13/5/08

May 13, 2008 on 11:02 am
Filed Under:Around the Web

Phrases like this one tend to get more of the "catch-alls", but you can still find interesting things in them regardless.

eBay going PayPal only?

Not necessarily pertinent to the subject of this alert, but still VERY interesting news.  I use eBay, I LOVE eBay, I don’t know how I’d feel if they made me do anything though.  Bit Microsoftish of them, if you ask me.

5 Important concepts of web development

Nice concept, but this is an example of what happens when I try to do a "How To" or a "Guide To" without having someone edit it.  I get WAY too technical and obscure and make very little sense to anyone who isn’t… well… ME basically.  Forget the layperson, there are times that you’d have to literally in my head to understand what I’ve written.  Or grab a cuppa and settle in.


Pay-Per-Click Advertising - 13/5/08

May 13, 2008 on 10:56 am
Filed Under:Around the Web

I don’t know what it is about this phrase, but it picks up more SPAM sites than any other (with the possible exception of Search Engine Optimization).  Obviously, these are the two preferred terms.

Pay-Per-Click Advertising

Everybody ready?  (To the tune of "Wheels of the Bus"):

This is how we use a blog as SPAM, Blog as SPAM, Blog as SPAM…

This is how we use a blog as SPAM, Blog as SPAM, Blog as SPAM, All around the w-e-e-e-e-e-b!

That was great.  Now remember to sing it when you read this one, the writer will appreciate it.

Pay Per Click Advertising for Beginners

Now THIS is what you should actually FIND when you see a headline like that.  Jack J Giovanni writes it for the beginners and explains in some good detail.  He seems familiar though, and may have turned up before in this section of the blog.

How Does Pay Per Click Advertising Work?

Maybe saying the same old thing for the 47th time… but still saying it reasonably well, which I respect.  I may not totally agree with every point in there, but it’s quality, so I link to it.

PAY PER CLICK ADVERTISING FOR BEGINNERS

I may be giving it too much by even linking to it, but… BWAHAHHAHAHAAAA!!

Oh, it’s probably written by a non-human, but read it out loud and try to sound serious, I dares ya.

Again, what is it about this phrase that attracts such crapulence?


Pay-Per-Click Advertising Australia - 13/5/08

May 13, 2008 on 10:46 am
Filed Under:Around the Web

Oh man, are there some beauties in this one today.  I don’t even really know what to say other than, "Read.  Giggle.  Figure out what they’re trying to do… Giggle some more."

You can esaili and quickly make money online

Yep, that’s how he spelled "easily" and Double YEP, that’s a travel site that allows open submissions apparently.  This obvious spammer is pushing some sort of wonder product about as unscrupulously as you can (short of inappropriate content involving lack of clothing and such).

Perfect example of what can happen when your site is too big to monitor your User Generated Content.  We’ll check back in a week or so and see if it’s still up.

Inspire IT India is one of the dynamic and fastest growing SEO company in India

And how can you go wrong with them?  Especially when there are so many "SEO company in India".

Don’t get me wrong, I have nothing against Yoda.  But when he starts writing site copy in an attempt to flog his significantly useless crap to MY client base, I get a bit snippy.

Funniest part is, one of my better clients is in India, and currently running #3 on www.google.co.in for a fairly competitive phrase.


Search Engine Optimisation - 13/5/08

May 13, 2008 on 10:38 am
Filed Under:Around the Web

Still getting a fair few for "Search Engine Optimization" (with a "z" all American style), but Google being so smart is a good thing in this case.

SEO Tool - Rank Checker

Found this one through a Digg link and it took me to SEOMoz.org, one of my favourite sites run by some of my favourite e-people.  I’ve used this tool before, used it quite heavily in the early days of my company, so it’s fun to come back and see it and say, "Hey!  How ’bout that!  I’ve built one of them!" and then think,"And mines better…"

I keed, Rand (of seomoz.org) is even helping me test mine, which is heavily on the side of Awesome of him.

Seo Experts,Search Engine Optimisation,Search Engine Optimization Australia,Website Promotion,Internet Marketing,Seo Consultants

I haven’t done much with Mixx lately, but these cats obviously are.  Maybe I should join them.

Website design and Search Engine Optimisation, Reading, Berkshire

This is classic, and something that I started doing about 6 months ago.  Good on ya Gregor!  Here’s some link love and I hope it helps with your testing!

Traffic & Sales - Search Engine Optimization

It’s probably not very PC of me, but I love when "Internet Marketing Professionals" (from countries where English isn’t their first language and they love their curry) try to write about subjects that are based in the use of English by their very nature.

The lesson of this article is to not fall for scam artists and such, which is awesome, but the number one thing from most marketers these days is "Content is Key" and needs to be well-written.  That’s why it’s so funny when it’s not.

Search Engine Optimization Tips For Yahoo!

Not that I care a whit about Yahoo! here in Australia (where it gets about…oh… 6% market share?) but this one is pretty well written and is written by Nick Stamoulis, who I KNOW I know, but I don’t know from where.  Must be yet another e-person that I have seen about but never communicated with.  Maybe I’ll email him…


Web Analytics - 13/5/08

May 13, 2008 on 10:22 am
Filed Under:Around the Web

Some of these are good, some are not so good.  As it tends to go…

Web Analytics: The Power of Knowing it all

This guy caught my eye because of the clever use of the keywords and by dropping a reference to one of my favourite bloggers/online personalities, Avinash Kaushik.

THEN, either through limited use of the English language or just stupidity, question one of Avinash’s statements after taking it completely out of context.

I’m thinking this one gets some sort of award for Jackassery or something.

Four Easy Ways to Tell They Love You - Thinking Outside the Box and Outside, Looking in

Decent article and points for awesomeness because the guy’s name is Zvi.  That’s just wickedcool.

Good stuff about what to do with the top tools out there, though personally I don’t find much use for Alexa as it only tends to have data for sites that are quite large, and most of my client base (if not myself) has sites that don’t quite rate on there yet.

Web Analytics Demystified

Okay, here’s a fun game of linkbaiting.  Avinash writes a great column a while ago, this guy links to it with his comments, then I link to his linking with comments with my comments.  It’s great!

Seriously, I’m such a fan of Avinash that I’ll throw links to people who are fans as well.  Maybe we’ll print some T-Shirts and stalk him at restaurants or something.  Heh.


Web Analytics Australia - 13/5/08

May 13, 2008 on 10:14 am
Filed Under:Around the Web

Another few of the slim pickings today.  The alerts has stuff in it, but more and more it’s MY stuff, so that actually kind of gets in the way.

Firefox market share nears 29 percent in Europe, down in the US

It’s funny how this kind of thing doesn’t really occur to me any more.  I simply cannot fathom using IE exclusively, as FF just kicks it’s ass so thoroughly, and I forget that it is still the minority.  Mind-boggling.


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